Certifications · Path 1 of 3
Sales Reps & Sales leaders
Bringing humans and AI together
"Fix your sales execution."
The path
Selling Strategies is built from the 5 Selling Strategies pillars in Skillibrium's 5x5x4 framework: Value, Champions, Solution & Technical Alignment, Mutual Action Plan (MAP), and Proposal. It's the "what good looks like" curriculum for anyone carrying a number.
AI has changed how sellers research, draft, and handle admin — but it hasn't changed what makes a buyer trust a rep. This path is built for that gap: reps learn to use AI as leverage while doubling down on the judgment, discovery, and relationship skills AI can't do for them.
Reps run all five pillars against a live deal scenario, complete a final capstone activity, and certify against a standard.
Timing
Every session runs two hours over Zoom, scheduled to your team's cadence — not a fixed public calendar.
Bridging what it takes to sell your company's solution in the time of AI
Quantifying business impact so a rep can speak to above the line and below the line strategies, initiatives, and challenges
Identifying, testing, and equipping an internal advocate to sell on the rep's behalf.
Aligning the solution and technical value to achieve the technical win.
Building a shared, dated roadmap to close that the buyer co-owns.
Packaging and pricing a proposal built to be signed, not just sent.
Outcomes
✓
Every deal has a quantified reason to buy before it enters forecast.
✓
Reps stop hoping for an internal advocate and start developing one.
✓
Solution alignment happens before the proposal, not after it stalls.
✓
Close dates come from a shared plan, not a rep's optimism.
✓
Pricing and packaging built around how the buyer actually decides.
✓
Leverages AI for research and drafting while leading with judgment and trust.
Spotlighting the instructor
Instructor
Bart Fanelli is a seasoned field operator and revenue executive with over 25 years of global experience driving transformational growth, scaling organizations from $60M to over $1.5B, and co-authoring the acclaimed book The Success Cadence. As the Founder of Skillibrium and former Chief Revenue Officer, Bart has built high-performing global teams and pioneered award-winning sales enablement, onboarding, and value-selling frameworks across industry leaders like Splunk, OutSystems, and BMC Software. A recognized thought leader featured in Harvard Business Review and top industry podcasts, Bart brings a wealth of hands-on expertise in sales execution, leadership development, and operational excellence, making him uniquely equipped to guide professionals through this certification path.
Audience
Format
Bundle all 3 certifications together!
